"I am so inspired by the brand's legacy and values -from the entrepreneurial spirit of Estée herself to the company's unparalleled commitment to creating best in class products for women around the world. "It is a dream come true to join the Estée Lauder family," said Karlie Kloss. I am so excited she is joining the brand." "As a successful model, entrepreneur and founder of Kode With Klossy, Karlie is both beautiful and accomplished. "Karlie is perfect for Estée Lauder," said Aerin Lauder, Style and Image Director, Estée Lauder. Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world." "Karlie has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in tech. "Karlie is the modern-day Estée and we are thrilled to welcome her to the Estée Lauder brand," said Stephane de La Faverie, Global Brand President, Estée Lauder. Kode With Klossy is a philanthropic initiative founded by Karlie in 2015 which hosts free, two-week coding summer camps for girls aged 13-18 and fosters a national community focused on furthering career opportunities for girls in tech. To leverage Karlie's commitment to educating and building confidence in the next generation of young women, Estée Lauder will also support Kode With Klossy through coding camp scholarships and events.
#GABRIELLA WILDE ESTEE LAUDER SERIES#
This is the first in a series of videos produced by Karlie that will debut on her YouTube channel, Klossy, as well as on both Karlie's and Estée Lauder's digital and social channels. In a humorous, behind-the-scenes sketch, Danielle oversees Karlie during her first day working at Estée Lauder's New York City headquarters. Karlie's first video launches today, featuring founder Estée Lauder's great granddaughter, actress Danielle Lauder.
Karlie's production company, Klossy productions, will also partner with Estée Lauder to create Karlie's own beauty content to share with over 16 million followers across her social and digital platforms.
These campaigns were shot by Josh Olins in Los Angeles and Palm Springs. Karlie's first campaigns will debut beginning in July 2018 across digital, social, TV, in-store and print to support Estée Lauder's iconic products including Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme. Karlie joins the current roster of Estée Lauder spokesmodels Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland and Yang Mi. Estée Lauder today announced that it has signed Karlie Kloss, model, entrepreneur and philanthropist, as its newest Global Spokesmodel and Brand Ambassador.
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